Growth Hacker

Internet marketing is my area of expertise. Past consulting clients include eBay, CafePress, DocuSign, myfab, and DeepDyve. Visit my consulting site at Market Extend.
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Product Management Trap 2×2 Matrix – Value vs. Complexity
December 28, 2009 Jamie Shiller Omnigraffle Stencils Product Management

Here’s a great video I found showing the trade-off of value vs. complexity when deciding which features to add to a product. Often times folks building a product become fixated on building the most complex features because they’re cool, not because they can generate a lot of value. This is a product management trap to be avoided.

The video uses a 2×2 matrix to show the relationship between value vs. complexity. If you want to explore your own product features on a 2×2 matrix, here’s a nice
2×2 matrix stencil for OmniGraffle.

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