Growth Hacker

Here’s a great video I found showing the trade-off of value vs. complexity when deciding which features to add to a product. Often times folks building a product become fixated on building the most complex features because they’re cool, not because they can generate a lot of value. This is a product management trap to be avoided.

The video uses a 2×2 matrix to show the relationship between value vs. complexity. If you want to explore your own product features on a 2×2 matrix, here’s a nice
2×2 matrix stencil for OmniGraffle.