Growth HackerInternet marketing is my area of expertise. Past consulting clients include eBay, CafePress, DocuSign, myfab, and DeepDyve. Visit my consulting site at Market Extend.
So who are the Internet Marketing Gurus? These are the folks that offer to sell you programs to become rich through Internet marketing. I’ve always dismissed them as charlatans or trainers of pure newbies.
The fastest way to delve into the word of the Internet marketing gurus is with a quick visit to GuruDaq. The site shows which gurus are making the most money in the form of a stock index. The gurus listed on GuruDaq are essentially at the top of a very incestuous family tree. The family members help each other to push how-to Internet marketing guides and software to the masses.
I’ve had a revelation in the past few days. To my surprise all the gurus are not bull****. In fact, I now realize that I’ve left a ton of money on the table by not following some of the guru advice. Are they all good? Of course not. A few are truly brilliant. Is a lot of the information pure fluff? Yes that’s true too. It’s a common practice for these guys to pad their courses with what I call a lot of intro and outro. However, somewhere in the middle there could be some gold. The problem is that most of us don’t have time to sift through all the pebbles to find the gold.
What you need is a guru reading list. To be continued…View comments →