http://www.jamieshiller.com Internet Marketing Adventures Fri, 30 Jan 2009 08:07:59 +0000 http://backend.userland.com/rss092 en Ed Dale, of 30 Day Challenge fame, was in town a few weeks back for MacWorld. He gave a great talk during an Internet marketing meetup at my office. Checkout my awesome name tag! http://www.jamieshiller.com/2009/01/30/74/ I'm back! Almost a year off from blogging. Here's a gem from the video vault. Kenneth Yu discusses his "Pareto Filter" principle. The idea is to "delight" your customers into buying more. Nothing particularly earth shattering about that, but I like the way Kenneth says it! [qt:/video/kenneth_pareto.mov /video/kenneth_pareto_poster.mov 480 240] http://www.jamieshiller.com/2009/01/30/pareto-principle-kenneth-yu-discusses-customer-delight/ After spending over a month in Kuala Lumpur, I feel I've distilled down some of the key ingredients needed to build a portfolio of profitable Internet businesses. This is essentially a blueprint of how to create a mini business incubator. Here's the recipe: 1) a few really smart people (including at least ... http://www.jamieshiller.com/2008/04/17/internet-business-portfolio-how-to-build-one-a-rough-blueprint/ I spent this past weekend in Singapore. It was awesome! Many people seem to think the place is boring, but I disagree. Saturday was full of adventures. By early Sunday morning I was finally losing steam. It must have been around 4:30am when I found a 24 hour PC gaming center. ... http://www.jamieshiller.com/2008/04/01/singapore-doesnt-sleep-24-hour-gaming/ This is an email I recieved from Mike Reining, the Co-founder of MindValley and the brain behind the Adwords Profit Guard. These results sound a bit over the top, so I figured I would just paste in his message rather than try to explain it myself. Mike discusses the optimization results ... http://www.jamieshiller.com/2008/03/24/adwords-profit-guard-actual-results/ Kenneth Yu is a master copy writer. He knows a ton about the various information products offered by the Internet marketing gurus and does a great job of distilling down their pearls for the rest of us. [qt:/video/kenneth_usatoday.mov /video/kenneth_usatoday_poster.mov 480 240] http://www.jamieshiller.com/2008/03/24/first-vid-in-a-series-from-kenneth-yu/ There's nothing like a Sunday with Formula One and some Durian ice cream ;) We travelled 1 1/2 hours outside of Kuala Lumpur for the 2008 F1 Petronas Malaysian Grand Prix. My Polish friends were very pleased with Robert Kubica's 2nd place finish. See a quick video of the race! http://www.jamieshiller.com/2008/03/23/malaysia-loves-formula-one/ So you want to understand a bit about the Internet marketing gurus? Here are a few things I recommend you read. The Butterfly Marketing Manuscript This is a $97 ebook from Mike Filsaime. Is it worth it? I think so. Filsaime provides some really effective techniques to monetize your website visitors. I've ... http://www.jamieshiller.com/2008/03/21/guru-who-an-abridged-reading-list/ Brilliant programmers are working 24/7 on the planet. If you have a real business you can pay a pittance to get yourself out of almost any technology backlog, jam-up, or snafu, without your existing tech team in the office. Of course this doesn't work in all cases, but increasingly it's ... http://www.jamieshiller.com/2008/03/20/get-a-technology-divorce-technology-should-not-be-your-bottleneck/ Many folks marketing products or services online often times get so wrapped up in technology that they forget to focus on the fundamentals of sales. If you want to boost profits it's essential to realize that the psychology of sales works in the digital world just like it does in ... http://www.jamieshiller.com/2008/03/20/understanding-influence-to-boost-profits/