Internet Marketing Adventures
3 Mar
I’m in Malaysia because the product I’ll be marketing is here, but more important, the company behind the product is here. I’ve been invited by a Kuala Lumpur based company called MindValley to learn more about their business and manage the launch of a new product they’ve developed. I think of MindValley as a sort of startup company incubator. They’re not operating as a traditional incubator, but rather funding their own ideas and building them internally.
I used to work with Vishen Lakhiani, the Co-Founder of MindValley when we both worked at LegalMatch in San Francisco, California. Vishen and Mike Reining, formerly of eBay, started MindValley in 2004. I’ve been curious about MindValley for quite some time. I essentially invited myself to Kuala Lumpur to see what’s going on with the company.
In my opinion, MindValley is a bit of an anomaly. First, they’re operating in Malaysia which is not common for notable Internet businesses. Second, they’ve had an incredibly high rate of success in running profitable businesses that span diverse categories. Currently, these businesses include the social bookmarking service Blinklist, a collection of personal development courses on meditation and self-actualization, Internet marketing courses, and Internet marketing tools. Third, they’re innovating faster than any other company I’ve encountered. The managers of each of the company’s businesses spend one day a week trading notes on ways to improve performance across all the businesses. Fourth, MindValley is aggressive about growth. They intend to launch at least one new Internet based business a month. Over the last four years, they’ve developed the processes and systems to make this possible.
You’re probably still wondering about the product I’ll be marketing. Well, I’m going to keep that under wraps for now. I will tell you that it can dramatically improve a company’s Internet marketing efforts. You’ll have to follow along to hear more.
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